As twenty-somethings we grew up in a world drowned in media, pop culture and consumerism. Seduction is everywhere, all the time and we are used to it! Consumer culture is our culture!

We love shopping, we can’t live without media and our memories include lots of pop- and brand culture. We see pop culture as Esperanto, a visual language that youngsters from all over the planet understand. A language that can be used in fashion, lifestyle, advertising, media and much more. A global language we can communicate with.

Though we love pop culture, we also know consumer culture has it’s dangerous edges that can destruct our bodies, our life, our culture and our planet. The positive future visions we were raised with in the nineties ain’t exactly today’s reality! But in a world where crisis follows crisis consuming also give us power. The power to choose for alternatives, to take (or buy) a statement. Statements that make people think.

As designers* we even have more power. We can design the products and concepts that give consumers the opportunity to choose for innovative alternatives. We design what will shape consumerism and eventually our culture. We don’t believe in radical changes but we do believe we should think about what we make, why we make it and how we make it. Try to change little things where we can, step by step, without losing the visual beauty and fun of designing and consuming.

That’s why we collect cool ideas, as in inspirational and innovative concepts that are appealing in a ethic and a esthetic way. Ethic in a way which not only means eco friendly, ethics are so much more! Ethics are about how we approach the world, how we shape culture and eventually civilization.

By sharing our inspirations with other creatives, we hope they get inspired and will share the thought that the future belongs to those who create it!

*We consider everybody who contributes in the development of products and ideas as a designer.