Collecting cool is just a small part of our service, behind the scenes we analyze and categorize the cool we collect!

The Cool Collector offers companies inspiring insights in the world of cool! What is happening in cool consumerism? Why is it happening? What drives the target group? And what can it mean for your business?

The Cool Collector can show companies how macro-trends like digitization, sustainability and fragmentation find it’s way in cool culture and show how these developments might eventually change your consumers in the future!

More info:

Trend presentations // Trend research // Trend consultancy // Special requests // Notifications

Some of the companies and organizations Irene Westerbeek a.k.a. the Cool Collector worked for or with: