To promote the opening of new hotel Resort Legoland Windsor, the London agency Lowe DLKW installed around London mini billboards built in Lego. Each poster features one aspect of the hotel: the packages, prices, and obviously this opening. All these mini billboards are located on Google Maps and Londoners are invited to tweet pictures by linking …

French fashion designer Jean Paul Gaultier has been hired as the new creative director of Diet Coke. The French designer will introduce a limited edition collection of stylish Diet Coke bottles and cans, as well as special retail concepts and ad campaigns across Europe. His first move has been to develop three weird short videos for the …

On behance network a beautiful concept by Shop Around and BBDO Proximity Paris. It is an online interactive game used for the launch of the Smart electic drive, for Mercedes-Benz Smart. You can have a virtual test ride through the city. Though this test ride doesn’t really come close of a real life driving experience. It’s …

In her first major collaborative project, irish-danish-born, england-based artist Inge Jacobsen has reworked photographer sebastian faena‘s autumn/winter 2011 fashion campaign for designer Georg Jensen. The artist cross-stiches over the eight photographs of the series, which features Danish model Freja Beha Erichsen, navigating the divides across realistic imagery, traditional craft, and contemporary design. Jacobsen’s eight works compose the spring / …

united colors of benetton has just unveiled its new ‘unhate’ advertising campaign in a handful,of cities, featuring manipulated images that show unlikely pairings of international religious and political leaders kissing one another. The ad campaign supports the company’s ‘unhate foundation‘ think tank and arts research center, designed to organize events and promote acts of intervention towards a more …

Nestle launched a new ad campaign for its Contrex mineral water with high calcium content that supposedly speeds up the metabolism, thus burning calories and helping those who drink it lose weight. Their French ‘Contrexpérience’ commercial obviously targets the ladies since it features a group of women that burn 2000 calories in just a few minutes of pedaling …

Benetton is uniting colors by strings this winter in the latest Benetton project: Lana Sutra was created by Erik Ravelo, a Cuban artist at Fabrica. These art pieces embody the idea of color and of a woolen thread linking all humankind. The Lana Sutra is a series of 15 installations conceived as a homage to …

  A highly inventive promotional campaign by New Zealand retailer Superette involved placing indented plates across inner city bus stops, mall seats & park benches. The result? The retailer’s short-shorts sale message imprinted on the thighs that wear short shorts and skirts. Developed by DDB New Zealand, the bench ads were strategically placed (literally and …

  Above pictures from the Ray Ban Guerilla campaign ‘Never Hide’ in Paris. They printed out Ray Ban sunglasses and sticked them on posters and statues and more. Personally I really think this campaign fits by the brand, but I think it’s a little bit sad for the people who made and payed for the advertisement …