SO COOL THAT IT’S HOT AND IT’S JUST ONE CLICK AWAY! It’s frustrating watching a video from a fashion store or brand and never being able to locate the items seen in the video. Now you won’t have to search endlessly, with the new way of online shopping brands are capitalising on with their online …

To promote the opening of new hotel Resort Legoland Windsor, the London agency Lowe DLKW installed around London mini billboards built in Lego. Each poster features one aspect of the hotel: the packages, prices, and obviously this opening. All these mini billboards are located on Google Maps and Londoners are invited to tweet pictures by linking …

Drawsomething is the new wordfeud when it comes to gaming apps. The advertising Agency Muse based in Amsterdam uses this game in quite an original way. They posted a movie on youtube where they ask potential interns to play Drawsome with them. From the contestants they will select the makers of the most beautiful and …

Nestle launched a new ad campaign for its Contrex mineral water with high calcium content that supposedly speeds up the metabolism, thus burning calories and helping those who drink it lose weight. Their French ‘Contrexpérience’ commercial obviously targets the ladies since it features a group of women that burn 2000 calories in just a few minutes of pedaling …

Ever wondered if would be possible to create a QR code out of OREOs? I certainly never did! Well thankfully the wonderful people over at RedPepper decided to take the challenge. With 441 OREO cookies, they decided to make the first QREO. When scanned, your mobile phone brings you to the QREO page which allows …

I guess I would be very surprised when I saw these products in the supermarket! It’s a Brazillian campaign by  Casa do Zezinho who has recently partnered with two supermarket chains to launch the ‘Half for Happiness’ campaign that will raise money for those from less privileged backgrounds. The Sao Paulo-based organisation runs programmes to help …

Traditional methods of advertising often utilize large quantities of paper, water and ink, negatively affecting the earth. Fresh Green Ads emphasizes eco-friendly brand communication by using only natural elements which have a minimal impact on the environment. Their portfolio features “RainCampaign,” as well as crop, sand, ice, water drop, and clean advertising. Conceived by the Amsterdam-based agency, MISTERWILSON, this …

  A highly inventive promotional campaign by New Zealand retailer Superette involved placing indented plates across inner city bus stops, mall seats & park benches. The result? The retailer’s short-shorts sale message imprinted on the thighs that wear short shorts and skirts. Developed by DDB New Zealand, the bench ads were strategically placed (literally and …

    Big Brother seems to become more real every day! We all saw sketches in scifi movies, like ‘minority raport’  about advertisement that is personalized on the passer-by. According to this article on PSFK blog this technology isn’t too far off anymore and this form of advertising already has a name: ‘Gladvert’. Scary but …