In Sublime Magazine I read a article including a editorial about mastercrafter: Dr. Noki. Dr. Noki is a London based fashiondesigner who owns the label: Dr. Noki’s house of sustainability. He recrafts old clothing into new fashionable items that are very appealing to the eye! Fun, creative, poppy, stylish and very cool! I felt kind of ashamed I never heared of him before! He has some amazing visions on the fashion industries and the future and his website Novamatic.com includes some amzing projects. Here his artist statement:
THE ART BRAND OF NOKI CUSTOMISATION IS A STATEMENT AGAINST MASS PRODUCED FASHION BRANDING WHERE THE MERE TAKING, DIY STYLE OF A SECOND HAND GARMENT AND RE-WORKING IT INTO AN ETHICAL ‘ONE-OFF’ PIECE OF CLOTHING, CREATES THE NOKI ART. THIS ALONE IS PARALLELING THE ORIGINAL ESSENCE OF FASHION, BEING COUTURE. IT’S A CASE OF NOKI – COUTURE THE THROAT OF READY TO WEAR. THE FULL NOKI SILHOUETTE INVOLVES THE NOKI ROCK FROCK AND THE SOB- SUFFOCATION OF BRANDING MASK, THIS HAS BECOME KNOWN AS THE UNIFORM OF THE NOKIETTE- THE ALL NEW CULTURE JAMMER GRAND SLAMMER. NOKI IS WORLD FAMOUS, SOME MIGHT SAY INTER-CON-TA-MENTAL, FOR PIONEERING THE FASHION MOVEMENT OF CUSTOMISATION. FOR THE RECORD IT IS MUCH CLOSER TO THE PHILOSOPHIES OF CULTURE JAMMING COINED BY THE AMERICAN AUTHOR KALLE LASN, THE FOUNDER OF ADBUSTERS MAGAZINE.
Down under the editorial in Sublime Magazine, read more about dr.Noki and his sustainble pop wear here.