Well, frankly speaking there is a bunch of design studios that often pop out some over-trendy concepts. One of them is italian ADR Studio that already teased consumors with fake iCam concept half year ago and vanished in huge wave of blogs posts. Now they picked up Instagram brand as an aim. Briefly they designed a real camera from Instagram icon.
Personally I like the design of the camera but would not buy it! Seems like a useless product considering there are already so many services where you can print your instagrams and isn’t Instagram all about sharing online pictures?