Irene Westerbeek
Curator and founder of the Cool Collector. Irene (1984) lives and works in Rotterdam, the Netherlands as a freelance trendwatcher and brand strategist.
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Taiwanese airline company EVA air has delved into a collaborative project with japanese toy manufacturer sanrio to decorate the exteriors of three of their planes with the image of cartoon cat character Hello Kitty. The three distinct feline motifs decorate the fleet of A330-300 airbusaircrafts flying highly-trafficked routes in asia. Beginning in taipei’s taoyuan international airport and ending in either sapporo or guam,
individuals come take to the air in a ‘magic jet’. The ‘global jet’ design connects hong kong and tokyo to taiwan while ‘apple jet’ planes fly between taipei, seoul and fukoka– each plane shuttling their passengers in totally immersive cute kitten style.
From the moment individuals begin their interaction with EVA air in regards to these particular routes in taipei, the passenger is greeted by EVA air employees sporting hello kitty gear at a bright pink counter. travelers then begin the check-in process with electronic kiosks, light boxes, boarding passes, baggage tickets and identification all covered in the cute saniro character’s likeliness. once having boarded the plane,
passengers are seated in chairs with headrests and pillows also picturing the face of the cartoon cat. As flight attendants begin in-flight service, customers have a choice of over 100 items designed specifically for the airlines including meal time, entertainment or toiletrie items to limited edition duty-free products all decorated with the beloved cartoon cat in a red bow.
all images © EVA airways
VIA
the exterior of the ‘hello kitty around the world’ or ‘global jet’ plane
EVA air’s ‘hello kitty loves apples’ or ‘apple jet’ airplane
the interior of the plane is decorated with a head rest cover and multi-colored pillows picturing the cartoon cat’s image
flight attendants pose with three of the four hello kitty pillow color options provided to passengers
three stewardesses pose with the flight’s hello kitty themed meal options
small and large cups boast the image of the saniro character
a deck of playing cards pictures hello kitty and her family
a small in-flight snack picturing the cute cat
every detail of the cartoon themed air service has been decorated in the famous saniro character’s image
left: a child’s meal served for flights on the hello kitty fleet
right: a stewardess serves a passenger a beverage in a hello kitty apron